Meet HTIM Graduate: Leah Anderson

Employer: Mission Point Resort
Title: Senior Marketing & Content Manager
Location: Grand Rapids, MI
Date of HTIM course completion: June 2024

Why did you want to enroll in the HTIM business management course?
I wanted to enroll in the HTIM business management course to further my hospitality education, specifically to learn more about the strategic and operational aspects of managing hospitality businesses. As a marketer in the hospitality industry, I believe it's crucial to have a 360-degree knowledge and approach to effectively contribute to the overall success of the business. The course offered a comprehensive curriculum that covered critical areas such as financial management, marketing strategies, and leadership skills, which are essential for advancing in this industry.

How will this help you step up in your career?
This course has equipped me with a deeper understanding of the key business principles and management techniques required in the hospitality industry. With the knowledge and skills I have gained, I feel more confident in my ability to take on higher-level responsibilities and contribute more effectively to my organization. Approaching my role as a marketer with a well-rounded perspective allows me to integrate marketing strategies with operational and financial insights, leading to more holistic and effective decision-making.
 
What advice do you have for others in the hospitality industry who are looking for ways to grow their career?
My advice to those in the hospitality industry looking to grow their career is to continuously seek opportunities for learning and development. Enrolling in courses like HTIM's business management program can significantly enhance your skill set and broaden your understanding of the industry. Additionally, building a strong professional network and seeking mentorship can provide valuable insights and guidance. Stay adaptable and open to new experiences, as the industry is always evolving.
 
What was your favorite part of the HTIM business management course?
My favorite part of the HTIM business management course was networking with other local industry professionals.
 
How long have you been working in the industry?
I have been immersed in the hospitality industry for my entire life, thanks to my mom who owns a catering company. Growing up, I was involved in various aspects of the business, from event planning to customer service, and I also grew up working at food shows. This early exposure provided me with a strong foundation and a deep understanding of the industry. Professionally, I have been actively working in the hospitality sector for over 10 years, combining my lifelong experience with formal roles in marketing and management.
 
Can you share more background on your current role?
I currently serve as the Senior Content & Marketing Manager at a nationally recognized and awarded resort on Mackinac Island. In this role, I develop and execute an integrated year-round marketing and content strategy to drive revenue and enhance the resort's brand presence. My responsibilities include managing segmented marketing plans for our rooms, resort activities, and food & beverage outlets, and overseeing content development for both earned and social media. Additionally, I assist with public relations efforts, coordinating press trips, and building relationships to promote the resort.
I also manage sales analysis and forecasting, website maintenance, and employee communications to ensure consistent brand messaging throughout the organization. This position requires a strategic and hands-on approach, combining my hospitality marketing expertise with a deep understanding of branding, communications, and digital strategies in a unique and collaborative environment. Working in a place where history comes alive and where the natural beauty of Lake Huron surrounds us, I am committed to creating memorable experiences for our guests. 
 
What was your first job in hospitality? How did you get into this industry?
My first job in hospitality was working for my mom as she worked for a food broker. As a pre-teen, I was involved in various tasks such as event planning, customer service, and assisting at food shows - probably skirting a few child labor laws in the process! Growing up in a family deeply rooted in the hospitality industry provided me with a comprehensive understanding of its demands and rewards. This early exposure ignited my passion for hospitality, leading me to pursue a formal education in Marketing and ultimately a career in hospitality. My journey has since led to my current role as the Senior Content & Marketing Manager at Mission Point Resort.
 
Interesting and fun fact:
My favorite place to travel is Las Vegas, Nevada! Even though I do not participate in the typical rowdy Vegas behavior, I enjoy the wide variety of activities and food available at all hours of the day!
 

Learn more about HTIM Hospitality Business Management Course

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